Informed Webmaster

Google is the biggest search engine ad platform in the world. But Microsoft Advertising has potential advantages, including lower CPCs and less competition on Bing.

Google Ads and Microsoft Advertising have always been near mirror images of each other when it comes to search engine marketing. Generally, Google is the innovator and Microsoft follows along with similar updates a few months later. Even though there are some differences between the two, many advertisers set up their ad accounts in similar manners. Considering this fact, Microsoft Ads allows for a connection to your Google account which creates the ability to transfer your Google search structure over into their platform. This is a massive time-saver knowing one does not need to import campaigns from Excel files individually. Below is a foolproof guide to this transfer process and it includes a few tips to get the most out of your transfer...

Adding special offers to your text ads is a powerful way to stand out on the search results page. Today, we’re announcing Promotion Extensions for all advertisers in the United States. Promotion Extensions allow you to highlight a special offer or a special deal in your text ad. Additionally, you can tie your deal to a holiday or special occasion.