Discuss web marketing strategies including search engine optimization, web directory marketing, social media marketing, advertising and content marketing.
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Getting accurate data regarding the ROI (Return on Investment) for your digital marketing can be hard. This doesn't mean you can't look at some stats for you website or blog to get an idea on how your digital marketing plan is working out.
6 tools to help prove your digital marketing ROI, month by month
...there’s no exact method that will capture your digital marketing ROI perfectly. It’s just difficult to quantify some of the activities you engage in.
Having said that, you can still have an approximate value of your digital marketing ROI. This gives you insights into the effectiveness of your marketing efforts.
Apart from providing a figure to your boss, it helps you to adjust your marketing strategy to improve results. But to prove your digital marketing ROI every month, you need tools to help you...
The above article suggests using:
- Google Analytics
What tools do you use to measure the ROI for your digital marketing?
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