What Is Bounce Rate? How to Interpret and Work with ItBounce rate is the percentage of visitors that take no further action after landing on a webpage, like clicking through to another page, leaving a comment, or adding an item to their cart.
It’s a great metric to measure user engagement, but only if you know how to use it...
A high bounce rate might not be a bad thing. It could be an indication that you answered your reader's question quickly - which is a good thing if your goal was to provide useful information.
