Informed Webmaster

...Any business with a local presence needs to maintain their local citations with a consistent NAP, but web directories won’t help with your SEO much beyond that. The real returns will be from the credibility and traffic they drive to your business site.

As you begin your search for web directories, keep those two criteria in mind.

Consider these questions before you start filling out your listing:

•Is this a reputable site? Put another way: if a customer saw me on this site, would they view my business as more or less legitimate?
•Is my target audience likely to visit this site? If not, it’s probably not worth listing your business.