How to Create a Strategic Social Media Plan [Template]...Social media can be a tough nut to crack, as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice.
The one thing that will help conquer your social phobias is a channel plan – an advanced directive for how your brand will manage its content on these rented channels – and what you should (and shouldn’t) expect to achieve through your efforts...
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