Being a student of SEO since 2002 and a member of a few webmaster related forums plus following hundreds of SEO, social media and web marketing blogs/sites you do see some wild ideas of how to rank in Google or people's ideas of how Google's algorithms work. You only have to follow our Any Google Updates for (insert current month and year) threads in our Google Search Engine Optimization section of the forum to see that the algorithms are constantly changing or tweaked to beat the spammers and those who try to manipulate the results....Every day I see people asking interesting and useful questions about Google My Business, crawling, indexing, image search, and so many other things. There are a million useful, interesting topics to learn about in Web marketing.
You’ll get some amazing answers from very smart, experienced people.
There is a lot you can learn from online marketers. But you’re not going to learn how Google’s algorithms work that way. The only surefire way to get that kind of knowledge is to go to work for Google...
Have a read of Michael's article then come back to discuss the points you find interesting, agree with or disagree with.