SmartInsights has an article pointing out that there are 3 metrics SEOs miss checking:
Measuring SEO Success – 3 Metrics You Aren’t Tracking But Should Be...As an SEO professional, you're probably already be tracking a number of metrics, such as organic traffic, bounce rate, conversion rate, keyword rankings, backlinks earned etc. But, there are three metrics that most SEOs aren’t tracking but they really should be...
Are the tools you are using checking these also?