How to Conduct a Content Audit

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Accrete
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How to Conduct a Content Audit

Post by Accrete »

You have all this content on your site and around the net. Do you know how it is performing? If not then you should do a content audit to get performance information to be able to improve existing content and create new content.

Found this lengthy article on conducting a content audit on BluLeadz's site
...In a content audit, you analyze your existing content and compare it to key trends in your market and customer base. Basically, you're taking a step back to get a deeper understanding of what your content has achieved and where you want your content strategy to go...
How to Conduct a Content Audit (+ Template)

What do you think? Are you going to give it a try?

If you have done a content audit before what tips and comments do you have to share?


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Colbyt
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Re: How to Conduct a Content Audit

Post by Colbyt »

What do you think? Are you going to give it a try?
While I do believe it could be of immense value to some sites, I probably will not be giving it a go.


Colbyt
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Re: How to Conduct a Content Audit

Post by Accrete »

Another article on content auditing:
there are no fixed rules on how to carry out your audit. Your content goals are specific to your business and audience, and you have your own interpretation of what’s working and what’s not. But to figure that out, every marketer can ask and answer the same six critical questions to inform whether you update, repurpose, or delete your articles.
A Simple-to-Do Content Audit With 6 Questions


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