Any Google Updates for December 2019?

Google search engine optimization techniques and ranking issues discussed with the latest Google updates noted.
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Accrete
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Any Google Updates for December 2019?

Post by Accrete »

Any one notice Google updates in December 2019?


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Neural Matching - Local Search

Post by Accrete »

These are tweets by Danny Sullivan, Google Search Liaison on Dec. 6/19:
In early November, we began making use of neural matching as part of the process of generating local search results. Neural matching allows us to better understand how words are related to concepts, as explained more here:
Neural matching is an AI-based system Google began using in 2018 primarily to understand how words are related to concepts. It's like a super-synonym system. Synonyms are words that are closely related to other words...
The use of neural matching means that Google can do a better job going beyond the exact words in business name or description to understand conceptually how it might be related to the words searchers use and their intents...

Neural matching in local search -- which we call the Nov. 2019 Local Search Update -- has now fully rolled out. However, as with web search, results can change as there are smaller updates that happen all the time, as well as content itself that constantly changes...

The use of neural matching in local search doesn’t require any changes on behalf of businesses. Those looking to succeed should continue to follow the fundamental advice we offer here:
https://support.google.com/business/answer/7091

For those who have asked (and thanks for the good question), this was a global launch covering countries and languages worldwide.


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Accrete
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BERT rolling out to over 70 languages

Post by Accrete »

Posted by Danny Sullivan on Tweet Dec 9/19:
BERT, our new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide. It initially launched in Oct. for US English. You can read more about BERT below & a full list of languages is in this thread....
Google SearchLiaison
1:34 PM - 9 Dec 2019

(in that thread he lists the languages rolling out)


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Accrete
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December 11 2019 Ranking Update Signals

Post by Accrete »

Notice a change in your ranking? This might be why:
There are now signs that there is a Google search ranking algorithm update going on. The signals started late December 10th, mostly on December 11th and throughout December 12th. We see both chatter in the SEO forums and from the automated tracking tools.
December 11th Google Search Ranking Algorithm Update Signals
Dec 12, 2019


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Re: Any Google Updates for December 2019?

Post by Accrete »

New year, new decade and new thread for Google updates: Any Google Updates for January 2020?


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