Creating a Landing Page

Discuss web marketing strategies including search engine optimization, web directory marketing, social media marketing, advertising and content marketing.
Post Reply
Accrete
Administrator
Posts: 1273
Joined: Fri Nov 08, 2019 12:44 am
Latest blog post: Have You Read the Webmaster Guidelines Yourself?
Answers: 1
Reputation: 771
Location: Canada
Has thanked: 22 times
Been thanked: 108 times
Contact:

Creating a Landing Page

Post by Accrete »

IMHO every page on your site is a landing page because you never know how a person will get to the page but generally marketers refer to the page you send people to through some kind of advertising as a landing page. You may have posted to social media, placed an ad somewhere or done some email marketing to drive prospective customers to your site. Once you get them there you need to convince them to do what it is you want them to do (e.g. join your mailing list, sign up for your class, make a purchase, request more information on your product, etc.)

So what are the elements of a good landing page?

Smart Insights thinks your landing page should be able to answer these 12 questions to ask when creating a landing page.

Oracle asked the question: What Are Best Practices for a Landing Page?.

As a consumer, what convinces you to do what the site owner wants you to do?


Yours truly,
Accrete Web Solutions

SEO troubleshooting and review services available. - Pm me.
Advertisement
Accrete
Administrator
Posts: 1273
Joined: Fri Nov 08, 2019 12:44 am
Latest blog post: Have You Read the Webmaster Guidelines Yourself?
Answers: 1
Reputation: 771
Location: Canada
Has thanked: 22 times
Been thanked: 108 times
Contact:

Re: Creating a Landing Page

Post by Accrete »

Here is another article on landing pages: 5 Must-Have Elements of Every Small Business Landing Page from Duct Tape Marketing


Yours truly,
Accrete Web Solutions

SEO troubleshooting and review services available. - Pm me.
Accrete
Administrator
Posts: 1273
Joined: Fri Nov 08, 2019 12:44 am
Latest blog post: Have You Read the Webmaster Guidelines Yourself?
Answers: 1
Reputation: 771
Location: Canada
Has thanked: 22 times
Been thanked: 108 times
Contact:

Re: Creating a Landing Page

Post by Accrete »

Another helpful article on landing pages this time from State of Digital: Your Landing Pages Can Make or Break Your Business.
There was a time when a website was a static creature, created only to showcase products or services and nudge visitors towards getting in touch.

Fast forward a few short years and our websites are living, breathing beings requiring regular updates to keep them relevant. The most important parts of any website are its landing pages.

Yep, you heard that right – pages, plural. In the olden days that we just mentioned, your website would have one main landing page with which to grab your customers’ attention.

These days, businesses are advised to have between 10 and 15 in order to achieve the desired conversion rates.
10-15 landing pages! Well that kind of backs up my humble option that each page on your site is a landing page. ;)


Yours truly,
Accrete Web Solutions

SEO troubleshooting and review services available. - Pm me.
Colbyt
Administrator
Posts: 1025
Joined: Fri Nov 08, 2019 12:11 pm
Latest blog post: The magical little can that replaces 4 pantry item...
Answers: 2
Reputation: 508
Location: Central Kentucky USA
Has thanked: 131 times
Been thanked: 37 times
Contact:

Re: Creating a Landing Page

Post by Colbyt »

Accrete wrote: Tue Feb 25, 2020 4:19 pm
10-15 landing pages! Well that kind of backs up my humble option that each page on your site is a landing page. ;)
LOL! My thoughts exactly.


Colbyt
Post Reply

Return to “Web Marketing”

Who is online

Users browsing this forum: No members and 10 guests