Not only are they not optimized to load fast, on a single page I can get
- a pop up for an ad
- a pop up for signing up for newsletter
[*}website cookies notice
- send us a text...
Popups: 10 Problematic Trends and AlternativesFrom conducting decades of user research, we know that people dislike popups and modals. I was reminded of this fact during a recent usability study. While attempting to complete a task, a participant tossed his phone across the table after encountering multiple popups, consecutively. Frustrated, he abandoned his task and left the website with a very bad impression of the organization. Several other users shared a similar sentiment, albeit they did not throw their phones.