How Many Gadgets is Too Many?

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Accrete
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How Many Gadgets is Too Many?

Post by Accrete »

I have been visiting a lot of sites the last couple of years that have a tonne of gadgets installed. They are annoying!

Not only are they not optimized to load fast, on a single page I can get
  • a pop up for an ad
  • a pop up for signing up for newsletter
    [*}website cookies notice
    [*}live chat
  • send us a text...
It must be even more annoying on mobile even with Google having rules about pop ups on mobile.
From conducting decades of user research, we know that people dislike popups and modals. I was reminded of this fact during a recent usability study. While attempting to complete a task, a participant tossed his phone across the table after encountering multiple popups, consecutively. Frustrated, he abandoned his task and left the website with a very bad impression of the organization. Several other users shared a similar sentiment, albeit they did not throw their phones.
Popups: 10 Problematic Trends and Alternatives
Yours truly,
Accrete Web Solutions

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