Average display advertising clickthrough rates (CTRs) – 2021 compilation...I've put this compilation together to help marketing professionals create direct response conversion models for digital marketing campaigns. Through creating budget models using known benchmarks for clickthrough rates and average costs for digital media, you can better forecast your return-on-investment from digital media ads.
This data is particularly useful if you haven't previously invested in advertising on publisher sites through ad networks or paid social media ads since it can help make the case and set expectations with colleagues or clients of the number of visits based on quantitative forecasts....
24 Feb, 2021
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