Google SEO Mythbusting

Google search engine optimization techniques and ranking issues discussed with the latest Google updates noted.
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Google SEO Mythbusting

Post by Accrete »

Google will be starting a series of videos on the subject of SEO Mythbusting.
Welcome back to season 2 of SEO Mythbusting. Get ready to join Martin Splitt, Search Advocate at Google, and several members of the SEO community as they debunk some of the common questions and myths around SEO! Watch out for the first episode coming out next week!
Season 1 is here if you are interested: Season 1 SEO Mythbusting episodes


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Accrete
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SEO Mythbusting with Google & Bing

Post by Accrete »

In the first episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Sandhya Guntreddy (Principal Program Manager, Microsoft) discuss the most common SEO questions they get, the trends they see in the SEO community as well as Bing Webmaster Tools and Google Search Console.

Specific timestamped topics discussed in the first SEO Mythbusting episode:
If I have a lot of backlinks, will I rank higher? (0:00)
How to rank at the top of search engines? (1:43)
I run search ads, will I get ranked higher? (6:09)
Is the SEO community getting more technical? (6:35)
Blockers, Robots.txt, Bingbot and Googlebot (7:15)
Integration of Google Search Console and Bing Webmaster Tools (9:58)
Recommendations for JavaScript SEO (10:35)
Third-party tool scores and query intent vs user intent (12:53)

Documentation mentioned in this episode:
Bing Webmaster Tools
Verify Bingbot Tool → https://goo.gle/38an3kx
URL & Content Submission API → https://goo.gle/2NDZeYN
Crawl Control → https://goo.gle/2Zj6IWB
Import sites from Google Search Console to Bing Webmaster Tools → https://goo.gle/2NGAKOv

Formalizing the Robots Exclusion Protocol Specification (blog post) → https://goo.gle/3g7K4Hu


Yours truly,
Accrete Web Solutions

SEO troubleshooting and review services available. - Pm me.

Accrete
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Crawl Budget: SEO Mythbusting

Post by Accrete »

Specific timestamped topics discussed in this episode:
Why is crawl budget an interesting topic to discuss (0:00)
What is crawl budget? (1:15)
What is crawl rate, and what is crawl demand? (1:47)
How does Googlebot make its crawl rate and crawl demand decisions? (2:44)
ETags, HTTP headers, last modified dates, and similar (3:43)
What size of sites should worry about crawl budget? (4:35)
Server setup vs crawl budget (5:00)
Crawl frequency vs quality of content (6:18)
What to expect to see in one’s log files if Google is testing one’s server? (7:45)
Tips on how to get your site crawled accurately during a site migration (8:18)
Crawl budget and the different levels of one’s site’s infrastructure (9:40)
Does crawl budget affect rendering as well? (10:37)
Caching of resources and crawl budget (11:46)
Crawl budget and specific industries such as publishing (13:34)
What can be - generally speaking - recommended to help Googlebot out when crawling one’s site? (15:03)
What are the usual pitfalls people get into with crawl budget? (16:52)
Can one tell Googlebot to crawl one’s site more? (17:40)

Documentation mentioned in this episode:
What Crawl Budget means for Googlebot → https://goo.gle/3iIJHp2
How to move your content to a new location → https://goo.gle/3iKf2HS
Reduce the Googlebot crawl rate → https://goo.gle/38LfMb5


Yours truly,
Accrete Web Solutions

SEO troubleshooting and review services available. - Pm me.

Accrete
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Posts: 1116
Joined: Fri Nov 08, 2019 12:44 am
Latest blog post: Have You Read the Webmaster Guidelines Yourself?
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Page Speed: SEO Mythbusting

Post by Accrete »

Learn misconceptions about page speed and ranking plus other information in Google's Page Speed - SEO mythbusting episode below.
In the third episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Eric Enge (General Manager of Digital, Perficient) discuss the most common SEO questions and myths around page speed.

Specific timestamped topics discussed in this episode:
The general misconception about page speed & ranking (0:00)
Why is page speed important? (1:57)
Page speed vs content relevancy (3:00)
Average vs recommended web page size (4:54)
Page speed optimization (5:48)
The intricacies of Lighthouse reports, data, and scores (7:44)
Page speed on the different user devices and connections (9:18)
Page speed, Accelerated Mobile Pages (AMP), and Progressive Web Apps (PWA) (11:36)
More on page speed as a factor in Google Search ranking (13:06)

Documentation mentioned in this episode:
Evaluating page experience → https://goo.gle/2ZOnBd3
Why performance matters → https://goo.gle/3hmaHJh
Mobile page speed - industry benchmarks → https://goo.gle/3joze29
Lazy loading → https://goo.gle/30wEGYh
Lighthouse → https://goo.gle/3jqspgD
Chrome User Experience Report → https://goo.gle/2WHxLdP
Progressive Web Apps → https://goo.gle/3fQ95XQ
Jul 27, 2020


Yours truly,
Accrete Web Solutions

SEO troubleshooting and review services available. - Pm me.

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