Google Desktop Search Results New Look January 2020

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Google Desktop Search Results New Look January 2020

Post by Accrete »

On January 13, 2020 Danny Sullivan posted on the Google SearchLiaison Twitter account that they were changing the desktop search results layout:
Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads.
What do you think of the new look?


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Re: Google Desktop Search Results New Look January 2020

Post by Accrete »

Here is a study of the new layout on Search Engine Land:
With this latest update, Google has made identification of ads less accurate so people think more results are ads when they're not.

In 2019, Google introduced a new format in mobile search results which included a small “favicon” icon from the website, to the left of the snippet. This week, Google announced that a similar format was being launched in desktop results.

Yard carried out a user study on mobile results in September that concluded that some users think that favicon results are ads. When the desktop results launched we carried out a similar study to identify the effect of the changes.
Google desktop favicon search results study
Richard Falconer on January 17, 2020 at Search Engine Land


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Re: Google Desktop Search Results New Look January 2020

Post by Accrete »

Aaron Wall of SEO Book has an article called Favicon SEO related to this update with tips on creating a favicon.


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Re: Google Desktop Search Results New Look January 2020

Post by Accrete »

Update from Danny Sullivan on Twitter:
Last week we updated the look of Search on desktop to mirror what’s been on mobile for months. We’ve heard your feedback about the update. We always want to make Search better, so we’re going to experiment with new placements for favicons….

Our experimenting will begin today. Over the coming weeks, while we test, some might not see favicons while some might see them in different placements as we look to bring a modern look to desktop….

Here’s our full statement on why we’re going to experiment further. Our early tests of the design for desktop were positive. But we appreciate the feedback, the trust people place in Google, and we’re dedicating to improving the experience. https://twitter.com/searchliaison/statu ... 8490939394
10:00 AM - 24 Jan 2020


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