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Getting ready for Black Friday, Cyber Monday or any other special occasion? Here's some tips from Google on how to handle your special event pages:
The end of the year holiday season is a peak time for many merchants with special sales events such as Black Friday and Cyber Monday. As a merchant, you can help Google highlight your sales events by providing landing pages with relevant content and high quality images.
Best practices for Black Friday and Cyber Monday pages - Official Google Webmaster Central Blog
Monday, October 26, 2020