Nice Save! When to Send Email Coupons to Your CustomersDid you know that 50% of people are more likely to visit a store if they have received a coupon?
If you’re looking to drive sales and clicks, email coupons are a top strategy.
Emails containing coupons are shown to have a 34% increase in click-throughs, as well as a 27% increase in transaction completion rates, and a 48% increase in revenue per email.
Those are some powerful statistics.
However, if you want to leverage coupons in your email marketing strategy, you need to know when to send those click-driving deals. Otherwise, you could end up wasting your efforts and minimizing your impact....
Have you used coupons in your email marketing? How effective did you find it?
As a consumer, do coupons prompt you to go to the site and check out what you might be tempted to buy?