The following referenced article is geared towards winter festivities but the tips could be used for any season:
6 Tips on Writing Festive E-commerce Emails That Shine...With more customers turning to online shopping due to safety concerns, 2020 is the year for e-сommerce businesses to shine during holiday shopping.
With the holiday season drawing close, it’s essential to get your festive emails locked and loaded so that they’re ready to run on a set schedule. ...