Optimizing Calls to Action in Emails

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Optimizing Calls to Action in Emails

Post by Accrete »

Are your CTAs in your email marketing optimized to get the results you wish?
Purposes of a CTA

Shop Now isn’t the only text to be found on a CTA. Apart from direct encouragement of purchases, a calling button in the email can ask to perform many other actions:

•subscribe or confirm subscription;
•buy a product or complete any other activity;
•read information (blog, support guidelines, privacy policy updates, etc.);
•forward a friend;
•take a survey;
•share on social media;
•participate in any event or activity (charity, challenge, contest, etc).

Surely, this isn’t a final list. Each business sends emails based on its own goals, and the CTA text must be composed in accordance with them.
How to Optimize Calls to Action in Your Emails

The above referenced article gives some tips on optimizing your CTAs in emails. Did you find these helpful?

Do you have some other tips for optimizing CTAs in marketing emails?
Yours truly,
Accrete Web Solutions

SEO troubleshooting and review services available. - Pm me.

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