How to Optimize Calls to Action in Your EmailsPurposes of a CTA
Shop Now isn’t the only text to be found on a CTA. Apart from direct encouragement of purchases, a calling button in the email can ask to perform many other actions:
•subscribe or confirm subscription;
•buy a product or complete any other activity;
•forward a friend;
•take a survey;
•share on social media;
•participate in any event or activity (charity, challenge, contest, etc).
Surely, this isn’t a final list. Each business sends emails based on its own goals, and the CTA text must be composed in accordance with them.
The above referenced article gives some tips on optimizing your CTAs in emails. Did you find these helpful?
Do you have some other tips for optimizing CTAs in marketing emails?