Animated GIFs in Emails

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Accrete
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Animated GIFs in Emails

Post by Accrete »

Have you tried using animated GIFs in your email marketing?

If so, how was it received by your readers? Did they like it or not?

Litmus has A Guide to Animated GIFs in Email for those interested in looking into this. It is quite good. Reminds you about the accessibility of animated GIFs and shows which email clients support animated GIFs.


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Accrete
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Posts: 1722
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Latest blog post: Have You Read the Webmaster Guidelines Yourself?
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Re: Animated GIFs in Emails

Post by Accrete »

Tips on using animated GIFs in emails from Vertical Response:
...GIFs are a great way to make your message stand out, catch the eye, inject some humor, and demonstrate concepts. However, you need to be careful about how and when you use them.

Nail this component, and you’ll be able to leverage the power of GIFs to make your email marketing campaign that much more engaging. In marketing, higher engagement = higher clickthrough rates, which in turn means more conversions...
A Creative Touch: How and When to Use GIFs in Emails


Yours truly,
Accrete Web Solutions

SEO troubleshooting and review services available. - Pm me.
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