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Brick and mortar stores generally offer these without a problem.
Gift certificates being offered on ecommerce sites is not new. Gift cards seem like they would be a bit more difficult to offer.
Over the holidays only one site asked if my purchase was a gift. Answered yes... When the parcel arrived there was no traditional gift receipt in the package - just a form with instructions and you had to include your electronic receipt. Kind of defeats asking for a gift receipt...
Saw this: Now is the Time for Local Small Business to Consider Offering Gift Cards and started wondering about the above questions.
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