Informed Webmaster

This isn't exactly new information. Matt Cutts, former head of the spam division, said years ago to work on your category pages first if you do not have time right away to work on both your category pages and product pages.

E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday.

Across nearly 30 top U.S., e-commerce sites ranking for more than 25 billion keywords, category pages outperformed product detail pages, driving more keyword rankings and estimated traffic, as well as showing higher potential to capture additional traffic with optimization...

Continued: E-commerce category pages outperform product detail pages in SERPs
February 20, 2020

Guess what Matt said years ago still holds true.

This leads me to... Do you have enough content on your category pages for the search engines to determine what product/service your category page is for? A lot of the ecommerce software products produce category pages full of images and links without a lot or any spots for you to add content (i.e. words). So how have you overcome this problem?

Here is another article about SEO strategies for your category pages: Scalable SEO Strategies to Boost Category Pages