Continued: E-commerce category pages outperform product detail pages in SERPsE-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday.
Across nearly 30 top U.S., e-commerce sites ranking for more than 25 billion keywords, category pages outperformed product detail pages, driving more keyword rankings and estimated traffic, as well as showing higher potential to capture additional traffic with optimization...
February 20, 2020
Guess what Matt said years ago still holds true.
This leads me to... Do you have enough content on your category pages for the search engines to determine what product/service your category page is for? A lot of the ecommerce software products produce category pages full of images and links without a lot or any spots for you to add content (i.e. words). So how have you overcome this problem?