Informed Webmaster

As a customer, do you pay attention to cart abandonment emails?

...Abandoned cart emails are follow-up emails sent to users who added some product to their shopping cart but didn’t complete the purchase. They are reminder emails sent to people to jog their memory about the items they left behind in their shopping cart...

How to Harness the Power of Abandoned Cart Emails: Strategies and Examples

I do. Sometimes it was an error, I failed to clear the cart and other times I forgot and really appreciated the notice.

Here is another article on cart abandonment emails:

...When we conducted a research study on Shopping Cart Abandonment Rate, guess what we found?

Out of 100 people who add items on a cart, only 35 make a purchase.

The rest abandon their carts. That’s a whole lot revenue down the drain.

Fortunately, you can salvage that lost revenue using abandoned cart emails.

But your abandoned cart email will only be powerful if you inject principles of behavioral psychology in it...

Abandoned Cart Emails: Using Psychological Principles To Influence Customers’ Decisions

Just yesterday I went to a "new to me" product site to check them out. Wasn't impressed had to fill in my email, name and address to find out what the shipping charge was (a whole other issue regarding annoying your shoppers). I left the site to think out it. Moments later I got an abandoned cart email even though I unchecked the pre checked subscribe to newsletter box (another issue with carts) which I immediately unsubscribed. So needless to say, this wasn't a great experience and I probably won't be going back to purchase product from the site even though I was pretty close to going back and ordering.