How to Determine What Formats to Use in Your Content Marketing...there’s a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlook other content formats such as videos, podcasts, and infographics, you’ll not be getting the most out of your content strategy.
Certain types of content lend themselves better to particular industries than others. Some segments of your audience may also be easier to reach with one content format over another...
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