Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one).You know the stats. 75% of content gets no links. 91% of content earns no Google traffic. 85%+ of content earns fewer than ten social shares. And we’re not even talking about all web content — just those pieces creators produced specifically to earn shares, links, rankings, and traffic. Tragically, much like the US economy, content marketing is a winner-take-all world.
Rand Fishkin explains in the article above how to better target the right audience.
What are your thoughts on Rand's article?