Upgrading Existing Content

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Accrete
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Upgrading Existing Content

Post by Accrete »

Constantly creating new content can seem daunting at times. Have you looked at your existing content to see how it is performing and which pieces could do with an update?

Question inspired by:
...One of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content.

The benefits of content upgrades

Unlike fine wine, the content on your site doesn’t necessarily age well, with some pieces degrading as time goes on. Creating new content is not always needed when you have a body of good content that can be made to work harder and deliver quick results with some refreshing...
Systematically upgrade your existing content: Here’s how (and when) to do it

Neil Patel also thinks this is a good idea: How Updating Your Old Content Can Help With Your Rankings


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