Informed Webmaster

As the web is becoming more visual and interactive, standing out and being remembered is getting even tougher. Visual content can certainly boost engagement and brand memorability, but only if you create an effective visual marketing strategy.

First and foremost, you need to start paying more attention to your article's featured image because that's what shows up in many places, strongly impacting your content visibility.

...Considering how rapidly visual trends come and go and how often new creative platforms and capabilities emerge, it’s always worth taking a fresh look at ways to let your brand’s photos, videos, and graphics do the talking. Below, I’ve compiled a collection of best-practice tips from some of the industry’s most creative and design-minded content experts, along with a few best-in-show examples to inspire you to put your brand’s own vision on display....