Informed Webmaster

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Why regular website backups matter

For a website, its codebase, and its data, regular full backups are the vehicle that provides that peace of mind.

If you had to make a choice, which you shouldn’t, at the very least you should ensure your data (the stuff in your database like names, contact info, etc) is protected.

One could argue that your site’s theme and plugins could be restored manually if need be, but the data accumulated over time that’s stored in your database is the major component that may not be so easy to rebuild.

In some cases, where user data, accounts, comments, reviews, etc. is lost, it is virtually impossible to rebuild.

Websites that get hacked, are inadvertently deleted or just stop working from a misapplied update show your customers that you’re not on top of these things.

Consistency in everything that you do provides your customers the confidence they demand before they give you their business...

Any downtime could result in lost leads or sales.

...The most glaring finding in the survey is one in four retailers have permanently lost critical business data. This the report says is responsible for crippling sales and revenue.

It is important to note all of the respondents in the survey have adopted a backup strategy now. However, before this decision, close to 60% never backed up their web content by any method. This was primarily driven by the wrong assumption that cloud software did the job. This in turn was responsible for a lot of data loss. In fact, the survey reveals eCommerce data loss is surprisingly common...