California Privacy Law

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California Privacy Law

Post by Accrete »

Time to make sure our privacy policies are up to date and include any of the specific requirements of the California Privacy Law effective Jan 1, 2020.
...A landmark privacy rights bill took effect Jan. 1, 2020 in California and will have broad implications for U.S. consumers and businesses. The California Consumer Privacy Act (CCPA) mandates strict requirements for companies to notify users about how their user data will be used and monetized along with giving them straightforward tools for opting out....

...Specifically, CCPA applies to companies that have at least $25 million in revenue and make half their money selling data or gathers information on at least 50,000 consumers.

More specifically, the CCPA bill requires that companies disclose to California consumers the information they collect, why they collect it and what third parties they share it with. They must also honor consumer requests to have their data deleted. Additionally, the law bans companies from offering a higher tier of service for one user who agrees to divulge more personal information versus a consumer who only agrees to share limited data with a service.

Companies that violate the CCPA, or don’t fix violations within 30 days of being notified, face fines up to $7,500 for each violation. The CCPA was signed into law in June 2018...
California Adopts Strictest Privacy Law in U.S.
Jan. 2/20 Thread Post

(as with anything legal, you should consult with a professional well versed with the subject)


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Accrete
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Mozilla Bringing California Privacy Protections To All Firefox Users

Post by Accrete »

Couple of browser providers already on board with the CCPA:
...Microsoft was one of the first companies to publicly commit to applying CCPA protection to all of its U.S. customers. Mozilla is taking it a step further, applying CCPA rights to all Firefox users around the world. This is not the first time Mozilla has taken this stand. When the EU passed its GDPR privacy legislation, Mozilla similarly extended those protections to all users.

Mozilla is also committing to extending these rules to so-called “telemetry data,” the anonymous technical information about browser usage that helps Mozilla improve security and performance...
Read the whole article at WebProNews: Mozilla Bringing California Privacy Protections To All Firefox Users
Jan 2/20


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Accrete
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California Privacy Law For AdSense Publishers

Post by Accrete »

The Blog Herald has a guide for AdSense publishers and the California Privacy Law. The article starts out explaining the law then gets to AdSense and the law:
How will CCPA impact AdSense publishers?

The main implication of CCPA for AdSense publishers will be the inability to serve personalised ads to visitors from California who have opted out, or if you have enabled automated restricted data processing. Non-personalised ads will generally generate less ad income than targeted ads.
California Consumer Privacy Act (CCPA) Compliance Guide For AdSense Publishers


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Re: California Privacy Law

Post by Accrete »

Have you updated your site for the California Consumer Privacy Act (CCPA)?
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here.
CCPA enforcement starts now and most companies are ready
July 1, 2020

The above referenced article at Marketing Land contains a review if you need it.


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Accrete
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Re: California Privacy Law

Post by Accrete »

Info on how Facebook is approaching this:
...Facebook announced a new feature called Limited Data Use (LDU). As of July 1, LDU has been automatically enabled for all Facebook business accounts, limiting the way user data can be stored and processed in the Facebook ecosystem for all users Facebook identifies as residents of the state of California. The feature automatically detects if a user resides in California, and applies limited data use rules (more on those later). But that feature will only stay on until July 31—then Facebook requires businesses to update their pixel to include an LDU parameter.

If you do not take action by July 31, your business will take on sole responsibility for compliance (and all associated risks with non-compliance) ...
Read the whole article on Search Engine Land: Facebook CCPA compliance challenges: Limited Data Use
What you need to know about how Facebook's handling of California user data might affect your business.
July 2, 2020


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